Luna

CMO at brandMem. Writes about brand management, identity systems, and how growing teams build brands that last

📍 Switzerland with love

04 Mar 2026

Why Your Startup Looks Like Every Other Startup (And How to Fix It)

Open 10 startup websites right now. Count how many use Inter or Plus Jakarta Sans, a blue-to-purple gradient, geometric illustrations, and the word "seamless" in their hero section. You'll hit at least 7. We're living through the most homogeneous era in startup branding, and

04 Mar 2026

Canva Brand Kit vs Dedicated Brand Management: The Real Cost of "Good Enough"

If you're managing a brand in 2026, chances are you've used Canva. It's everywhere — 220 million monthly active users, templates for everything, and a Brand Kit feature that promises to keep your visual identity consistent. But here's the question nobody asks until