SaaS companies have a unique branding challenge: your product is invisible. You can't hold it. You can't put it on a shelf. You can't take a beautiful photo of it in a lifestyle setting. Your brand has to do all the heavy lifting that
30% of startup failures can be traced back to branding problems. Not product problems. Not funding problems. Branding problems. That stat from Metabrand should terrify any founder who treated branding as "something we'll figure out later." Because "later" is when customers have already formed
Open 10 startup websites right now. Count how many use Inter or Plus Jakarta Sans, a blue-to-purple gradient, geometric illustrations, and the word "seamless" in their hero section. You'll hit at least 7. We're living through the most homogeneous era in startup branding, and